To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button. Amazon Publisher Services. Which downloadable report should he use? Bree has set up a campaign in the Amazon DSP which utilizes a deal ID.
Register for Amazon Attribution cost reports. Which of the following audiences can be reached using the Amazon DSP? The custom image should not duplicate information that is in the e-commerce section. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. Advertiser audiences from a DMP.
Maintain high standards. Pause the campaign since it can't run through the day. Advertisements must have a clear call-to-action. An advertiser never needs to review brand halo metrics. 🙏 Help Us to Better Serve You: If you did not find any question or if you think any question's answer is wrong, let us know. It works to adjust viewability constraints based on campaign settings. ✅ Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. How long is Amazon's lookback window from the point of conversion, used in reporting ad-attributed metrics? Rishabh Pant shares first video after horrific accident; Suryakumar Yadav, Ravi Shastri react - WATCH. Amazon DSP Certification Exam Answers 2021 | Amazon Advertising Free Certificate. Amazon does not offer automatic optimization. Engaging animation that does not distract or deceive. The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it's associated to.
To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative? Amazon day 3 final exam answers dhar mann. Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC. Confirm you are reaching your intended audiences.
Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users. Turn on "automatically optimize line item budgets" and opt out that one line item. Generate a report to validate that you are measuring all your ad's clicks correctly. The majority of programmatic ads are purchased using a CPM or dCPM model.
PMPs extend the benefits of programmatic to specific publisher buys. Best online computer store in all of Europe! Amazon day 3 final exam answers 25 questions. Excluding all audiences (not A and not B). Why should an advertiser upload all creative asset sizes that are available during campaign set up? Shift budget away from these line items to lower performing/delivering line items. Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
It reduces the risk of bidding on suspicious impressions. Get 100 free coffee capsules when you purchase a Kitchen Smart coffee machine at **Offer available from 03/25/20 to 09/25/20. When reviewing a campaign's performance toward a consideration goal. IM – Exercise & Fitness Apparel. Martina does not need to employ any optimization strategies. Select only Amazon O&O properties. Martina should leverage automatic and manual optimization strategies. Amazon day 3 final exam answers driving license questions. It works to bid the best value for a given impression based on a selected conversion type. 30+ reviews and a 4. Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
Select only non-auctioned supply. Which of the following are variables that may affect campaign performance? July 29th viewable video ad. Decrease frequency cap on that line item to serve less impressions. Detail page view (DPV) (1). Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties. Immediately after setting up the campaign. It is not possible to calculate Return on ad spend and other cost based metrics. The Amazon DSP Certification validates an individual's proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. Amazon DSP Certification Assessment Answers 2023. GreenTree-BTF met both campaign goals. Performance and audience segmentation. It removes fraudulent elements after an impression is served. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th.
Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items. The Amazon DSP only offers manual optimization. Detail page views, Detail Page view rate, Add to carts, Add to cart rate. Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren't performing well. What method(s) of optimization does the Amazon DSP offer? The buying process for programmatic advertising is automated. We will update our solutions sheet as much early as possible. LS – Drama Movie Interest. Updated Feb 9, 2023 | 08:03 AM IST. Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
Create line items, which generates attribution tags that are placed on ads. GreenTree video met the CPM goal but did not meet the ROAS goal. Performance and all data. You cannot use attribution tags to measure performance in Amazon Attribution. Flashing or pulsating text.
Interactive elements that compliment the user experience.